The reason you’re in the property rental game is to make money. Sometimes it can be hard to get ahead of the competition and keep making revenue on your property, so let’s look at the five best ways for you to increase revenue on your vacation rental.
1. Have the Best Amenities
Beat the competition by offering the best amenities and extras to your guests. By investing in features such as high-speed Wi-Fi, smart TVs, gaming consoles and docking stations you already put yourself ahead of the curve. Give your property a USP with something quirky like a fire pit or tipi tent. Offering luxurious soaps and bedding will add more appeal to the property, and if your property is animal friendly, be sure to include bowls and beds for the furry guests.
2. Be Flexible
When peak seasons end you may see a lull in bookings, so it is more important to be flexible during these times. To make sure you get enough bookings to keep your revenue as high as it would be in the peak seasons, you’ll probably need to lower your rates. This means your room will stand out and off-season travellers will choose yours as it is the cheapest option. Along with regular engagement and positive reviews your rental will be more attractive and stay booked up throughout the season.
3. Be Present Everywhere
You’ve got to be in it to win it, so make sure that you’ve got your property registered everywhere. Make a detailed profile on all the major vacation rental websites to boost your property’s visibility. In fact, our 2016-2017 survey showed that simply listing your property on multiple channels can bring 2x-4x increase in revenue. Sites such as Airbnb and Booking.com are the most popular right now, so by featuring your property there you will be able to reach more people and increase your chances of making a booking. If you’re not sure how to create a listing for each one, we have a section dedicated to how-to-guides, while with Syncbnb’s Listing Migration service, it will be fast and effortless to ensure your presence across channels.
4. Have the Best Profile
It’s important to make your profile stand out, so be sure to use the best photographs and include as much information about the property as possible. Use a high-quality digital camera, not your smartphone camera. You may want to enlist the help of a professional or amateur photographer here, to make sure the images are representing your property well. Consider making a short video presentation too. Finally, don’t forget to fill out the entire profile informing guests of the amenities, local transport information, proximity to city centre, beach or other attractions etc.
5. Keep it Simple
People are using the internet to get things done as quickly as possible, so make sure to it is as easy as possible for your guests to make a booking. Allow guests to book with their credit card for instant payments and added security. By enabling Instant Booking and Book Now features, you allow your guests to make an immediate booking without having to wait for a response – that means more people will be willing to book with you, and they’ll get faster service.
By investing a little time and effort into your vacation rental property, you make it more appealing to guests and more bookings will be made, meaning that your revenue will increase. Think about the needs of your guests from the moment they look for a property all the way through till the end of their stay and you’ll be sure to see results. Don’t forget to make the best of what technology has to offer either. Take a look at Syncbnb’s features page to find out exactly what we can do for your rentals.